Great open source tools often were not given a name that makes them remember easily or explain what they are about in one word. These are just two of the classical branding principles.
At the LinuxDay 2025 I am giving a talk on challenges for software branding. During the last years I have collected some examples which we analyse. What are good practices? Should a brand try to tell a story? Can I rescue my crappy software name with a fancy logo? Why should we spend some effort to give a software a convincing brand identity?
Das Design Symposium 2014 an der FH Vorarlberg stand unter dem Motto Kritik. Von allen Seiten wurde beleuchtet, wozu Design im Stande ist, was es noch alles kann aber auch wo Design gesellschaftliche oder wirtschaftliche Ziele verfehlt.
NodeBox is a java based toolbox for creative workers. You can visualize data or do generic designs. It creates graphics or movies, which may show a timeline.
